Updated: Aug 21
The following paper is based on an industry discussion to identify if the health risk of visitors and the need for COVID-19 management and best practices as a short- and long-term strategy to maintain competitiveness of the destination.
• To identify demand patterns in the short and medium term that DMOs can consider in order to understand the relationship of COVID-19 management practices at the destination level and the impact on longer term bookings.
The author concludes there is probably some connection between the COVID-19 management prctices of a destination in the shortterm and the confidence risk adverse market segments have in booing a future trip to a destination. Given that destinations should consider best and worstcase scenarios it makes sense to considerCOVID-19 management for a destination to ensure long term competitiveness.