Publications

Across the U.S., communities that rely on tourism are grappling with a fundamental question: Who is tourism for? For decades, the...

From Limited Investment to Corporate Dominance in Mountain Destinations: Has Tourism Become an Extractive Industry? Understanding the...

Looking back on my decades-long career in tourism consulting, one of the most persistent and disheartening observations I’ve made is how...

Are DMOs Missing the Forest from the Trees? Let's face it. DMOs have become incredibly data-centric over the last 25 years. Years ago,...

In January The Insights Collective, a think tank comprised of long-time mountain and resort tourism professionals, suggested that the...

Is it time to consider Destination Carrying Capacity as a Tool for Evaluating Local Tourism and Pursuing Community Balance? Introduction...

Carl Ribaudo for Insights Collective Introduction At no time in recent years has the country been as divided as it is now. Who would have...

Carl Ribaudo for Insights Collective DEI (Diversity, Equity, and Inclusion) has become a very controversial topic within this country's...

Carl Ribaudo for Insights Collective Tourism has continually evolved to adapt to travelers' changing preferences and expectations. In the...

With ski season right around the corner, buying your ski pass or a new snowboarding jacket should be on your to-do list now. Up next:...

Overview For years, a tourism destination's competitiveness has been shaped by the hard assets and attributes of the destination....

The U.S. ski resort industry survived the 2020-21 season, with no ski area closing mid-season due to Covid (which cannot be said of...

The march to normalize virtual experiences continues and now is the time to ask if you should be developing (and charging) for these...

As COVID-19 cases rise and restrictions on indoor activities increase, many communities and citizens are working to support local...

With all the chaos and uncertainty related to the pandemic and its economic consequences, I’ve been hoping for some post -election...

Here are some things The Insights Collective is considering: Looking at the data there appears to be risk tolerant and risk averse...

The second wave of RRC’s Mountain Travel Sentiment Survey results are coming in and early findings provide insight as we look ahead. ...

Ah the good old days of tourism! The fondness one has for 2019 and the previous decade when tourism experienced some of the most...

In the short term, destinations must manage COVID -19 for both current AND future visitors. At the same time, many destinations have...

Driven by a collective concern about how the tourism industry can most effectively start recovering from the devastation brought on by...