Should tourism return to “normal?”

Our fourth article is authored by Carl Ribaudo. Remember the fondness one had for 2019 and the previous decade when tourism experienced some of the most significant travel spending increases?

Tourism industry revenues grew with hotels sprouting and new restaurant concepts at every turn. Consumers were absorbing price increases without much complaint, and municipalities enjoyed strong transient occupancy and sales tax growth. If only this virus could be tamed, and things could return to what was once familiar.


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Welcoming visitors while keeping communities safe

This next article in our series was penned by Brian London. Residents, not visitors, are the ultimate customers of destination marketing organizations, which is why it’s important that tourism address the needs of residents first. 

Resident sentiment can determine a destination’s ability to bounce back from the pandemic-recession. It’s hard to see a best-case recovery scenario without support for visitors from the resident population. 

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Creating positive wins for mountain destination marketers

Tom Foley brings us the second article in this series. For decades, as weekends have reached maximum practical capacity, mountain destination marketers have been looking for ways to spread visitation across midweek and lengthen stay duration, what one calls “the holy grail” of travel consumer patterns. 

And now, with consumer behavior shifting both by economic circumstance and emotion, that holy grail is edging nearer at an increasingly faster rate with each passing month. 

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Do we have what it takes for pandemic-era success?

Written by Carl Ribaudo here is the first article in the "New realities in a pandemic economy series." Reduced capacities and altered travel habits have upended tourist economies’ reliance on consumer spending, employment and local tax collections. But it’s how well a destination manages COVID-19 that is emerging as the essential key to pandemic-era success. 

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The road ahead: New realities in a pandemic economy

By Ralf Garrison & Bob Brown, Steamboat Pilot & Today is pleased to announce a new series, “The road ahead: New realities in a pandemic economy,” launching in Wednesday’s paper dedicated specifically to the COVID-19 pandemic economy in mountain resort communities across the West.

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Destination Scenario Planning in the Age of COVID

Written by Tom Foley and Carl Ribaudo, this paper is based on an industry discussion to identify if scenario planning can benefit a tourism destination during the COVID-19 pandemic. This is a moment of destination travel evolution that has a beginning, no middle and a long-tail end.

Click here to read the full paper.

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